What is audio and audio visual?

    Audiovisual is a type of media that uses both sight and sound. Audiovisual is usually an electronic media that has a visual component and au audible component, such as; films, television programs, live theatre, video conferencing, presentations, live streaming, religious services etc.

Why audiovisual is important

The advantages of audiovisual communication

  • Creating unique and memorable experiences
  • Help convey information more efficiently and succinctly
  • Impact customer spending
  • Impact consumer behaviour
  • Used to convey brand in a deeper and more memorable way
  • Create immersive environments
  • Can be used to create environments that make it easier (or harder) for people to take in information
  • AV can be used to elicit emotions and alter behaviours (For example – blue/green colour spectrum helps reduce anxiety)
  • Projecting artful designs can reduce the sense of risk in decision making
  • ALS (Assistive Listening Systems) can help cut through the noise in order to deliver better listening experiences for those with hearing loss. These systems are predominantly used to help people understand speech and enjoy music and other significant sounds during films, performances and presentations. 

What are the types of audiovisual

  • PA systems
  • Speakers
  • Amplifiers
  • Mixers
  • Projectors and projector screens
  • TVs
  • Microphones
  • Touch panels
  • Live streaming, video conferencing and presentation equipment (Webcams, microphones, camera, mixers, screens etc)
  • Screens, interactive panels and display screens (LED/ LCD / Plasma)
  • Computers
  • DJ equipment
  • Lighting
  • Audio and lighting control systems
  • Stage managers’ desks
  • AV racks and cabinets
  • Visual and audio design